Cryptocurrencies have been more than just a trend word for several years now. Digital assets such as Bitcoin, Ethereum, Litecoin, and others have been on everyone’s lips at the latest since the first record high of Bitcoin at the end of 2017 and are continuously writing headlines. What initially enjoyed a niche existence and was primarily exclusively for early adopters, tech-savvy users and innovative technology companies are now increasingly approaching the mainstream.
Like how individuals use Bitcoin 360 AI to trade Bitcoin using their smartphones, more and more companies are investing in cryptocurrencies, allowing payments with digital currencies, or building new products and services around the new trend topic. Also, a growing number of consumers are already using cryptocurrencies to participate in the future trend, diversifying their finances and finding alternatives to centralized currencies. In the course of this, more and more companies are taking advantage of cryptocurrencies in order to be able to meet the changing consumer wishes and to keep their finger on the pulse of time as innovative and future-oriented companies.
Numerous large companies are already betting on cryptocurrencies
Many companies have long since jumped on the crypto bandwagon in one way or another and have introduced digital assets into their business processes in various forms. One of the largest companies in the electric car manufacturer Tesla. In February 2021, the publicly traded company invested a whopping $1.5 billion in Bitcoin and also announced at the time that it would accept payments in Bitcoin for its electric cars. However, this was stopped shortly afterward due to concerns about environmental protection.
Also in the field of iGaming, the use of cryptocurrencies has already arrived. It is still a fairly new market, but currently more and more crypto online casinos are emerging, which provide casino games such as table games and slot machines on the net and allow payments with cryptocurrencies. At Metaspins Casino, for example, users can make deposits to play with cryptocurrencies such as Bitcoin, Ethereum, and Litecoin. In this way, the traditional game classics are combined with the new technology to create a new gaming experience for modern players. Thus, the companies position themselves as future-oriented company and expand their business model in order to reach new target groups and to be at the forefront of the future trend.
Another large company that keeps making headlines due to cryptocurrencies is the payment service provider PayPal. The company has been allowing US customers to buy, sell and hold cryptocurrencies on the platform since the end of 2020 and UK customers since 2021. Soon after, they also introduced the function in the USA to make purchases with cryptocurrencies from all merchants within the PayPal network. In addition to PayPal, Visa and Mastercard, among others, are also active in the field of digital assets and want to normalize the use of cryptocurrencies for everyday payments.
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Cryptocurrencies in the entertainment industry
This trend is also evident in the entertainment industry. Twitch, for example, is the largest streaming platform in the world, with around 15 million active users. It is best known for live streaming video game content, as gamers stream their sessions live to follow and so the gamer community comes together online here. The platform is innovative on the road and enables payments with cryptocurrencies, so you can support streamers, for example, with Bitcoin donations.
The trend of normalization of cryptocurrencies in everyday life is also evident in numerous other companies that support cryptocurrencies. From Microsoft and ExpressVPN to Starbucks and Badoo to Lieferando and Expedia, companies from all sorts of industries have jumped on the crypto bandwagon.
How companies can benefit from the use of cryptocurrencies
Cryptocurrencies are rapidly approaching the mainstream, and more and more companies from different industries are incorporating digital assets into their business. Whether and how this can prove lucrative for companies depends on the business field and the way cryptocurrencies are used. In most cases, the use of cryptocurrencies in products and services and the ability to make payments in Bitcoin and Co. can help reach new customer groups in almost all sectors and industries. Young, tech-savvy, and future-oriented customers who want transparency and innovation can be addressed by such further developments. In addition, companies can position themselves in this new, up-and-coming and innovative area, thus presenting themselves directly recognizable as an innovation-driven company and participating in the future trend of cryptocurrencies.
However, while entering cryptocurrencies holds a lot of potentials and can help strengthen the brand and attract new customer groups, it takes the right tools and people to overcome the challenges that come with such a new market. It is currently still a very new and uncertain area, so every company must sufficiently weigh, analyze and plan whether the introduction of cryptocurrencies is the right step.
Cryptocurrencies have long since moved out of the niche and are steadily approaching the mainstream. More and more large and internationally active companies from a wide variety of industries are focusing on the future trend and positioning themselves as innovative companies. It will be exciting to see which other companies will follow the trend in the future.
